Not all products can be sold directly over the internet, it may be that the product is high value, or that the benefits or options are too complex to clearly explain.
All too often websites for this type of business become nothing more than online catalogues an add little value to the company.
In these situations companies are often spending money advertising in local newspapers and magazines without realising how cheaply sales leads can be generated online through targeted Pay Per Click campaigns and well crafted landing pages or microsites designed to capture a users interest and their contact details.
The cost of advertising in local press can be difficult to measure but comparatively PPC allows a simple and clear view of the cost of any traffic and the cost per lead generated allowing companies to better price their products and plan for the future.
- 2-3% of web vistors will complete an optional or free registration process, more active selling of the benefits of registration can increase up take to 10-12%.
Careful targeting of PPC key phrases can further increase this and provide a steady stream of high quality leads to your sales team.
Contact Online Pipeline today for a free, no obligation consultation and find out how online marketing could be delivering fixed cost leads to your sales team.